AI for independent music shops

Sell more guitars.
List them once.

An AI concierge on your website that recommends from your real in-stock inventory, and C.H.A.D. — snap photos of a guitar and get review-ready drafts on your site and Reverb at the same time. No more entering everything twice.

Get started Try the live demo Guitar Center built one of these for themselves. Now you can have it too.

Two tools, one catalog

Both run on the same structured inventory data — every listing C.H.A.D. creates makes your concierge smarter.

Shop Concierge

A salesperson for your website

A chat bubble that asks what a good salesperson asks — budget, style, experience — and recommends specific instruments actually on your wall, with photos and prices.

  • Reads your live inventory — never invents stock or prices
  • Hands off to a visit, a call, or your Reverb listing
  • Answers lesson & hours questions, declines everything off-topic
  • Your branding, your colors, even your mascot
<script src="https://bogz.io/widget.js?key=pk_yourshop" async></script>
  • One line on any site — WordPress, Squarespace, anything. The key loads only the features your plan includes.
C.H.A.D. — photo to listing

Snap photos. Get listings.

Your staff photographs an instrument on a phone. AI identifies it, describes visible condition, and writes the listing copy. A human reviews every field, then one tap drafts it to your website and Reverb together.

  • Drafts only — a human always clicks publish
  • Never guesses years, prices, or condition grades — those are yours
  • Writes real, filterable product data to your WooCommerce store
  • One entry instead of two: website + Reverb from the same review

How it works

No migration, no new website, no IT project. Your site stays your site.

Connect

We wire up your inventory (WooCommerce, Reverb, or both) and clean your catalog into structured, searchable data — brand, condition, year, specs.

Embed

One script tag puts the concierge on your site in your colors. Your staff get the C.H.A.D. link on their phones. That's the whole install.

Sell

Visitors get matched to real inventory. New gear goes from photo to dual drafts in minutes. You publish when you're ready.

Brenner's on duty right now

The guy in the corner is our concierge, live, wired to real inventory from The Guitar Spot in Red Lion, PA. Ask him for a beginner acoustic under $800 — or try to knock him off topic.

say hi to Brenner

Pricing

Founding pricing while we onboard our first shops — locked in for as long as you stay.

C.H.A.D.

$60/mo
Founding rate
  • Photo-to-listing for your whole staff
  • Dual drafts: your website + Reverb
  • Structured catalog data as you go
  • Fair use: 75 listings/mo
Register

Brenner

$60/mo
Founding rate
  • The concierge on your website, your branding
  • Lessons & hours Q&A with enrollment hand-off
  • Fair use: 1,000 chats/mo
Register

Pay online or register free — either way founding shops are onboarded personally. No card, no commitment until you've seen it running on your own inventory.

Your inventory is the moat.

Every listing you draft makes your catalog smarter — and your shop easier to buy from.

Get started
C.H.A.D. → Chad, a cartoon shop guy in a black t-shirt